We bring a game changing expertise to best serve teams, fans, businesses and local community

15 years to support sports venues developments & operations

ADERASSA Sports & Entertainment is a division of ADERASSA | GROUP based in USA (US & CN markets) and Morocco (AFRICA, MEA & EUROPE Markets) which specializes in advising and supporting Sports venues owners, operators, cities and teams during construction / redevelopment and operations of sports projects worldwide.

Our story started in France in 2008 with the french first “digital stadium” (MMArena), which became the model for many others biggest stadiums in the country for the EURO 2016 Cup. Since our expertise has left its footprint in several fields of Sports industry around the world.

For almost 15 years, our experts are helping to:

  • save money in development / redevelopment
  • attract new Fans
  • generate new economic models

So far, ADERASSA | Sports & Entertainment has implement his DNA into the innovation and success of more than 30 major projects of stadiums, arenas and racetracks.

Implementation of our innovative strategies and suggestions has transformed stadiums, arenas and racetracks from ordinary, run of the mill into game changing and innovative venues with sustainable businesses.

More than expertise: a real experience !









Why choose us ?

To ensure the quality of the project

From the development steps to the operations, we are involved beside your team to detect failures and bad practices during execution that could injure your operations.

Construction project managers are able to detect usual constructions failures. We are able to detect failures which can disturb your fan experience, economic models and your game operations.

You are running event & hospitality operations: you have specific needs, this why we are ensuring the quality of execution to guarantee your operating efficiency.

To make savings

If we are involved early enough (inception, feasibility studies, first steps of development): we are able to:

  • Lower impact for the taxpayer
  • Improve investment cost
  • Create funding opportunities
  • Optimize construction/ renovation costs
  • Improve operations costs

To consolidate your economic models

Because we are involved in the overseeing of the deployment of your game, event and hospitality facilities: we can set up with you technical models for the next 21 years after opening and support you to create/adapt economic models for your project.

We are also generating new economic models to create an ecosystem for a reliable and sustainable business.

To free up your people

Alongside your project director, we are representing your services managers (Guest experience, hospitality, wagering, IT, AV & Broadcast, Facility Manager, gardeners…) to the architects, the Project Management Office (PMO), engineers, contractors, manufacturers…

We are also providing full outsourcing services to give you more flexibility without hiring more people to achieve your project.

Your team can stay focused on their usual duties and you needn’t to hire more people to manage the project on your behalf.