Since antic times we build venues hosting as many people as possible in the same place. The COVID-19 crisis has deeply changed our behavior for a long term, and we need to live with fear of crowd.

It is time to rethink buildings that were not planned for SOCIAL DISTANCING. With the help of Artificial Intelligence we are now helping owners, investors and operators to integrate this new standard to be able to host again visitors in the safest and the best environment possible.



Our support is focused on:
– the visitor journey
– Wagering / betting
– Ticketing infrastructures
– Connectivity
– Events & hospitality facilities


our team has a strong experience of game infrastructures improvement:
– Field design, turf,, tracks, lighting…
– Game regulation & regulation facilities
– Press & media (broadcast) facilities


Our experts are saving Millions in technical infrastructures optimization and performance improvement:
– AV ( IPTV, Boards, LED Screens, Audio systems, dynamic signage…)
– IT (Network, WIFI, mobile communication…)
– Security (CCTV, access control…)
– Building Management Systems & LEED


Football | Soccer


Hover Box Element

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Baskeball / Esposrts


Thoroughbred | Harness

Over a decade to serve success of sports venues around the world

For over a decade, ADERASSA has supported more than 30 large venues projects ($ 100 Million up to $ 1.5 Billion) around the world in helping owners and operators to find the best balance between sources of revenue (FAN EXPERIENCE) and the inherited costs (TECHNICAL INFRASTRUCTURES).

Our Cost of Revenue Management approach allows to:
– save money (from programming to operations)
– attract new attendees
– develop new economic models

Fully oriented on the operations (actual or future), ADERASSA works to serve the interest of the owner and operators in conjunction with the project team, the architects, the consultants, the owner’s representative or the PMO of the project.

As part of its international expansion, the company has established its headquarters in NYC in 2019.

What is Cost of Revenue?

It is the total cost of producing and distributing services for the FAN EXPERIENCE in the venue.

TV: the best friend and the worst enemy for sports venues

Best friend

Today, we cannot imagine not broadcasting a sports event on TV, It allows :
– Regional or college events to be seen throughout the country,
– To people who are not at the venue of being able to bet and even from thousands of miles.
– To collect TV rights
– To attract sponsors looking for visibility
– To engage new fans…

It is therefore important to pay special attention to broadcast infrastructures in order to attract broadcasters and make the experience of fans who can not attend the event the most immersive possible.

Worst enemy

In an era when fans at home can watch multiple games at the same time on their large screen last generation, lounging in their comfortable couch, eating their warm delivered pizza with their iced beer.

when the stadium video board can’t match the number of highlights available on an iPad, when fans inside a stadium get poor cell-phone reception while those at home are texting and Twittering, when fans need to be at the venue 2 hours before the event dealinging with trafic jam (before and after the event)…

This why owners, associations, operators, clubs need to find new ways to attract attendees in the facilty.

This is one reason why ADERASSA is focused on the FAN EXPERIENCE,
and why the COST OF REVENUE MANAGEMENT helps to create new business models.

  • Lower impact for the taxpayer
  • Improve investment cost
  • Create funding opportunities
  • Optimize construction/ renovation costs
  • Improve operations costs
  • Lower impact for the taxpayer
  • Improve investment cost
  • Create funding opportunities
  • Optimize construction/ renovation costs
  • Improve operations costs
  • Attract new generation of fans
  • Seduce non-sports attendees
  • Increase loyalty of existing fans
  • Develop social clubs
  • Improve existing economic models
  • Create new non-sports economic models
  • Create community economic models
  • Generate new revenue streams